Who we are and what we're about

Why Fealth?

Fealth is a fusion of two words: health and fitness. Fealth's founder, Ed, believes that health and fitness are things we should value. He also believes they are things that people should be able to access resources for simply and affordably. 

That is the reason Fealth exists - to help connect people with the clothing and equipment they need to exercise comfortably, safely, and simply. Whether you are planning to run your first 5k, or even an ultramarathon, Fealth's range has been chosen to equip everyone from fitness beginners to experienced enthusiasts. 

There are many other activewear businesses out there today. Increasingly, big companies have blurred the line between fitness, lifestyle, and health equipment and clothing brands, and fashion and glamour brands. Fealth exists to make finding clothing and equipment suitable for the gym, for running, for cycling, for yoga, and for whatever other fitness activities you might enjoy, a simple and affordable process. 

For Fealth, connecting you with what you need to exercise effectively and comfortably is more important than the image associated with the clothing you wear, which is why we have begun our journey by launching a very simple range of fitness essentials. 

About the founder

Fealth was founded by Ed in April 2025. Ed's certainly a fitness enthusiast, running 5 and 10ks weekly, and lifting weights a few times a week too. Ed also plays 11-a-side football casually for a couple of teams. On medical forms, he'd say he has an active lifestyle.

But he's definitely not a serious athlete. He enjoys a drink, and doesn't micromanage his diet - as you can see below. 

Ed has several years' experience working in eCommerce and marketing, which helped him launch this online store. Combined with an academic interest in people's access to resources for health and fitness, and his own hobbies for sports and exercise, founding Fealth was a no-brainer for him.